Direct Marketing Co-Ordinator

Who we are! 

Big things are happening at Topps Tiles. As Britain’s largest specialist tile retailer, selling only the very best quality on-trend products, £1 of every £3 spent in the UK domestic tile market is spent with us. And we’re as big on career opportunities as we are on outstanding service and great value. After all, it’s brilliant, friendly, knowledgeable people that make us special. Right now we’re on a journey of exciting growth, as we build on our success – there’s never been a better time to join the Topps Tiles family!

We are currently looking for a Direct Marketing Co-ordinator to join our team!

Reporting into the Data-Driven & Trade Marketing Manager, your role will help plan, develop, deliver and analyse direct marketing campaigns. You will be responsible for controlling and maintaining key areas of the direct marketing function, including the direct communications schedule, creation and delivery of email, SMS, direct mail and push notification campaigns. This is a varied role which covers an array of projects so requires a highly organised and hardworking individual with the ability to prioritise their own workload. This is great opportunity for a recent graduate looking for their first marketing role!

Key Accountabilities

Direct Marketing

• Create and manage the communications schedule across email, SMS, direct mail and push notifications, setting milestones to ensure support of key business activities
• Own and support direct marketing projects from development through to delivery and analysis as defined by the Data-Driven & Trade Marketing Manager and Director of Marketing
• Responsible for look, feel and wording of email communications and ensure these are within brand guidelines; providing creative briefs to agencies and presenting consolidated feedback
• Scope and propose new project ideas for CRM campaigns, automation and acquisition
• Manage the roll out of push notifications on the new Trader App, working with web development agency to test and fix issues, ultimately creating a plan of notifications when launched.

CRM

• Use of end-to-end campaign management system to set up marketing campaigns, vouchers and contact lists and deploy activity using the tool
• Develop and test automated email campaign workflows
• Construct and test email templates, ensuring relevant formatting and redirections across devices and mail providers; some knowledge of HTML to overcome issues would be beneficial but not essential

Promotions Database

• Use of Microsoft Dynamics NAV to set up all marketing offers on the till system with correct pricing, customer groups and products
• Understand current offers in the network and how they will operate alongside each other

Reporting & Analysis

• Support the ongoing measurement of campaigns and loyalty initiatives using reports, CRM dashboards and ClickDimensions email system
• Action GDPR erasure requests and ensure removal within the CRM system

Knowledge, Skills and Experience Required

Essential                                                

• Strong commercial, numerical, analytical skills with the ability to identify trends from data
• Strong end to end project management skills; from brief to launch
• Strong communication, influencing and stakeholder engagement skills
• Microsoft Excel skills to intermediate level with previous experience of manipulating/analysing data
• Self-motivated with a strong work ethic and strong multi-tasking skills
• Excellent written and verbal communication skills
• Team player

Desirable

• Worked in a similar role
• Degree in related field
• Experience of effectively managing 3rd party suppliers

What we will do for you!

In a culture where hard work is recognised and great results are rewarded, you can look forward to a company bonus that will give you a share of our success - up to 20% of your base salary.   Then there’s a generous staff discount, a Share Save scheme, pension and life assurance, a holiday allowance that increases with length of service and a wide range of other benefits. Plus flexible working, free on-site parking, generous discounts on products and services and more. A lot more. We’re committed to promoting talent from within too, which means you’ll be well-supported to build a rewarding career with an individual development plan and lots of training on offer.