Senior Marketing Manager

Parkside is a B2B porcelain, ceramic and natural stone tile specification company with over 500 designs on offer, and many exclusives, from some of the world’s most dynamic manufacturers. Whether for commercial, hospitality or high-end residential projects, Parkside’s knowledgeable team of architectural consultants are able to help specify the right products to match any design brief. Offering the latest technological innovations and tile trends, Parkside provides an unrivalled bespoke service including waterjet cutting, porcelain worktop fabrication and digital printing on to tiles. With showrooms across the country and more to follow, the company has over 50 years’ combined experience in assisting the architecture and design community to create original and inventive interior projects.

We are currently looking for a Senior Marketing Manager to join our Commercial team! Reporting into the Commercial MD, you will lead the marketing team and provide effective and high-quality marketing activity for the Parkside brand.

Key Accountabilities  

Customer / Strategy / Plan

• Support the Commercial MD in the development and delivery of the ‘disrupt and construct’ strategy for Parkside and Strata.
• Support Commercial sales growth through marketing strategy delivery.
• Provide reporting insights and lead change in brand through leading the Commercial Brand Initiative.

People/Leadership

• High leadership autonomy, reporting to MD Commercial, budget responsibility for 4 people and c£425k marketing budget.
• Lead the marketing team (3 + Clerkenwell Studio & Events Manager) in their delivery of marketing activities to support the fast-growing nature of the Commercial business.
• Work with other senior leaders and departments across Topps group (particularly buying, creative and internal comms) to deliver effective inter-group working and ensure Commercial business needs are met.

Financial / Commercials

• Support the high incremental growth ambitions (£25m + sales ambition by 2025).
• Deliver effective marketing budget management; c£1/2m.

Risk and process

• Ability to work at all levels (Group Directors of and Commercial Sales Directors to the Studio assistants in Parkside) people and communications skills are critical to success and support.
• Team leader and cross functionally a team player with a positive attitude.
• Fast growth ambitions require positive thinker and motivator for the team.

Knowledge, Skills and Experience Required:

• 5+ years of marketing management, including digital experience
• Longer term business thinking; creating a market leader in commercial
• Excellent communication skills and empathy
• Can do attitude and ability to see through challenges
• Ability to build and maintain effective relationships at all levels
• High level of professionalism and discretion
• Ability to plan and prioritise workload
• Strong influencing skills
• Ambitious and able to deal with set-backs
• Positive attitude
• Drives trust and engagement
• Knowledge of the specification market a bonus