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We are currently looking for a Trade Marketing Manager to join us on a 6 month contract.

Working as part of our wider marketing team you will drive sales and engagement from our Trade customers via online & offline channels!

Marketing Planning

Day to day management of our print and digital agency, as well as organising weekly calls and monthly meetings to ensure the strategy is being delivered

Digital

Management of end to end journey across the trade website; responsibility for user experience and creating and monitoring multichannel touchpoints across on and offline
Responsibility for look and feel and functionality of the trade website
Management of content across the trade website – ensuring that online is the central business repository for information; including colleagues and customers
Liaising with suppliers to ensure that all available is fully utilised including video and instructional How Tos
Management of digital acquisition strategy across social media and display advertising
Liaising with CRO agency to full optimise content and user journey on the trade website
Working alongside the retail Digital Marketing team to ensure seamless experience across trade and retail website

Print

Responsibility for identification of new POS opportunities in store to highlight trade offering to customers
Work alongside the Direct Marketing Manager to create printed material to support key trade business initiatives such as Rewards+ loyalty scheme and trade credit
Responsibility for marketing material such as trade flyers and leaflets including brief, sign off and print; liaising with the Direct Marketing team on distribution, tracking and reporting

Promotions

Working alongside the Trade Team, Buying and the Direct Marketing team to ensure all trade promotions are fully optimised across all marketing platforms

Direct Marketing

Work alongside the Direct Marketing team to ensure the direct marketing schedule is supporting overall trade objectives and is consistent with the store and digital user journey

Social Media/PR

Work alongside the Brand Communications Manager to ensure that all trade content is utilised fully across social media channels
Work alongside the Brand Communications Manager to sign off the fortnightly trade social content schedule; ensuring that this is supporting overall trade objectives and is consistent with the store and digital user journey
Monitoring of trade forums and reporting on brand sentiments for Topps Tiles – possibility of management of our own forum on the trade website
Management of a competition schedule, working with both suppliers and the Brand Communications Managers to ensure these are fully optimised across all marketing platforms
Work alongside the Brand Communications Manager and our PR agency to ensure all opportunities for Topps Trade are utilised

Competitor Analysis

Work alongside the Trade Team to manage the monitoring of competitor activity including pricing and marketing

Knowledge, Skills and Experience Required:

Essential

Worked in a similar role for 1 year or ready to move up to 1st Trader Marketing Manager role
Strong digital marketing – Magento & Wordpress knowledge
Strong end to end project management skills; from brief to launch
Strong commercial, numerical, analytical and problem solving skills
Strong communication, influencing and stakeholder engagement skills
Experience of effectively managing 3rd party suppliers
Self-motivated with a strong work ethic and strong multi-tasking skills
Team player

Desirable