National Accounts Manager

Purpose:

Working with both existing and new clients, manage and grow these relationships to build a profitable portfolio for the business. Responsible for developing account strategies, increasing sales, and ensuring exceptional service delivery across multiple regions. This role requires a strong commercial acumen, excellent negotiation skills, and the ability to work cross-functionally with internal teams.

Key Accountabilities:

• Develop and execute strategic account plans to achieve sales targets and business objectives across new and existing accounts.
• Manage relationships with key decision-makers and stakeholders within clients Businesses.
• Monitor and analyse sales performance, identifying areas for improvement and implementing actions to maximise revenue.
• Negotiate pricing, contracts, and promotional agreements in line with company policies and profitability targets.
• Work closely with internal departments (marketing, supply chain, finance, customer service) to ensure seamless execution and customer satisfaction.
• Identify new business opportunities within existing accounts and through networking and market intelligence.
• Build a prospective pipeline of new accounts to acquire and onboard into the business.  
• Analyse competitor offerings.
• Identify products and ranges that are required by these account customers.

People/Leadership:

• Strive to always deliver exceptional service levels.
• Prepare and deliver regular account performance reports and forecasts to senior management.
• Organised and structured in your approach.

Financial / Commercials

• Increased year on year spend of ledger accounts.  
• Periodic reporting development.
• Striving to hit and surpass all KPI measures.

Risk and process

• Access to sensitive data, including product pricing and client information.

Decision Making/Freedom to Act: 

• National coverage of the UK working along side the BDM team to nurture new National Accounts.
• Able to make operational decisions.

Knowledge, Skills and Experience Required:

• Proven experience as a National Account Manager or similar senior sales role.
• Demonstrated ability to manage large, complex customer accounts and drive growth.
• Commercial awareness with a good business acumen.
• Confident decision maker and effective problem solver.
• Flexible approach with the ability to take the initiative.
• Competent in the use of Microsoft Excel, PowerPoint and Word.
• Organised & structured approach with an ability to prioritise customers’ needs in line with the business strategy.
• Friendly and approachable with excellent communication, presentation skills and strong negotiation abilities.
• Self-motivated and results oriented.
• Strong project management and multitasking capabilities.
• A team player with leadership potential.
• Driving license.